AIVIO CREATOR INTELLIGENCE

Instagram CPV Calculator.

Enter a creator's recent Reel views and campaign price to calculate average views, CPV and the effective cost per 1,000 views.

Creator Inputs

Campaign Cost (₹)

Number of Reels

Recent Instagram Reel ViewsPaste one view count per line. Commas are allowed. You can also separate values with commas or spaces.

Optional Followers

Optional Engagements

Results

Total Views0

Instagram Average Views0

CPV (Cost Per View)₹0.00

CPM / Cost per 1,000 Views₹0.00

View Rate vs Followers—

Engagement Rate vs Views—

Formula:
Average Views = Total Reel Views ÷ Number of Reels
CPV = Campaign Cost ÷ Total Campaign Views
CPM = CPV × 1,000

How to use this for creator pricing

Use the creator's latest 5–10 relevant Reels instead of one viral Reel. Compare the resulting CPV with your campaign benchmark before approving the commercial.

Example: ₹25,000 campaign ÷ 100,000 average views = ₹0.25 CPV, or ₹250 CPM.